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Field notes
Almost nobody types your name into Google. They type thai food near me at 6:40pm and choose from whatever comes back. This section is about being in that list, and looking worth choosing once you are.
This section has nothing in it yet. We write these one at a time, out of real conversations with owners, so it fills up slowly and on purpose.
What works, what turns people away, and what a site actually needs.
Readable menus, honest photos, and the PDF problem.
Reviews, reservations, delivery apps, and the cost of every cover.