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Field notes
Everything around the website that still lands on your desk. Reviews you did not ask for, third parties taking a cut of each order, holiday hours nobody updated, and a phone that rings hardest at seven.
This section has nothing in it yet. We write these one at a time, out of real conversations with owners, so it fills up slowly and on purpose.
What works, what turns people away, and what a site actually needs.
Google, Maps, listings, and how hungry people end up at your door.
Readable menus, honest photos, and the PDF problem.