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Field notes
Your menu and your photos do more selling than any paragraph on the page. Most restaurants post a PDF and lose the customer somewhere around the third pinch to zoom. Here is what to do instead.
This section has nothing in it yet. We write these one at a time, out of real conversations with owners, so it fills up slowly and on purpose.
What works, what turns people away, and what a site actually needs.
Google, Maps, listings, and how hungry people end up at your door.
Reviews, reservations, delivery apps, and the cost of every cover.